Шаблон UTM-розмітки для команди

UTM Tagging Template — Team Standard

Format:
?utm_source={source}&utm_medium={medium}&utm_campaign={campaign}&utm_content={content}&utm_term={term}

Naming rules:
• utm_source   — platform (google, facebook, newsletter)
• utm_medium   — channel type (cpc, email, social, display)
• utm_campaign — campaign name in lowercase-with-hyphens
• utm_content  — ad variant or creative ID (optional)
• utm_term     — keyword or audience segment (optional)

Example — Search campaign:
?utm_source=google&utm_medium=cpc&utm_campaign=brand-search-ua&utm_term={keyword}

Example — Email newsletter:
?utm_source=newsletter&utm_medium=email&utm_campaign=summer-sale-2026&utm_content=hero-cta

Do not use spaces or special characters. Use hyphens instead of underscores for consistency.