Сезонність попиту по нішах

Demand Seasonality by Niche — Budget Planning Guide

Niche                 | Peak months        | Low months         | Budget shift
----------------------|--------------------|--------------------|---------------
E-commerce / retail   | Nov–Dec, Black Fri | Jan–Feb            | +40% peak / −30% low
Travel & tourism      | Jun–Aug, Dec       | Jan–Mar, Sep–Oct   | +50% peak / −40% low
Education / courses   | Aug–Sep, Jan       | Jun–Jul            | +35% peak / −25% low
Real estate           | Mar–Jun, Sep       | Dec–Jan            | +25% peak / −20% low
Tax & accounting      | Jan–Apr            | May–Dec            | +60% peak / −50% low
Fitness & wellness    | Jan, Sep           | Jun–Aug            | +30% peak / −20% low
Home improvement      | Apr–Jun            | Nov–Feb            | +35% peak / −30% low

Tip: Start scaling budgets 2–3 weeks before peak demand; reduce gradually after peak to avoid wasted spend.