Team UTM tagging template
Updated: July 18, 2026
A naming convention template for consistent campaign tracking across the team.
UTM Tagging Template — Team Standard
Format:
?utm_source={source}&utm_medium={medium}&utm_campaign={campaign}&utm_content={content}&utm_term={term}
Naming rules:
• utm_source — platform (google, facebook, newsletter)
• utm_medium — channel type (cpc, email, social, display)
• utm_campaign — campaign name in lowercase-with-hyphens
• utm_content — ad variant or creative ID (optional)
• utm_term — keyword or audience segment (optional)
Example — Search campaign:
?utm_source=google&utm_medium=cpc&utm_campaign=brand-search-ua&utm_term={keyword}
Example — Email newsletter:
?utm_source=newsletter&utm_medium=email&utm_campaign=summer-sale-2026&utm_content=hero-cta
Do not use spaces or special characters. Use hyphens instead of underscores for consistency.