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Checklists

Performance Max pre-launch checklist

Updated: August 9, 2026

Key settings to review before starting a Performance Max campaign.

0 of 10 completed

Conversion goals set and verified in account
Brand exclusions configured (brand terms, URLs)
Asset groups contain min. 5 headlines, 5 descriptions, 5 images
Audience signals added (custom segments, remarketing)
Listing groups / product feed validated for Shopping
Final URL expansion reviewed and limited if needed
Placement exclusions applied (Display, YouTube apps)
Budget set with 2-week learning period in mind
Search themes / keywords added where available
Campaign label and naming convention applied

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