ChecklistsClient account audit checklistUpdated: August 6, 2026A step-by-step audit to run before taking over a client's account.0 of 11 completedReset allAccount access and billing status verifiedConversion tracking accuracy checked (test purchase/lead)Search terms report reviewed for last 30 daysQuality Score and ad relevance assessedBudget pacing and spend distribution analyzedNegative keyword gaps identifiedAd copy A/B tests reviewed for winnersLanding page relevance and speed auditedAudience and remarketing lists evaluatedChange history scanned for recent risky editsRecommendations documented with priority levels